{"id":3336,"date":"2016-08-05T10:00:01","date_gmt":"2016-08-05T01:00:01","guid":{"rendered":"http:\/\/www.dream-net.org\/blog\/?p=3336"},"modified":"2016-06-20T15:53:35","modified_gmt":"2016-06-20T06:53:35","slug":"%e9%9b%86%e5%ae%a2%e5%8a%b9%e6%9e%9c%e3%82%a2%e3%83%83%e3%83%97%ef%bc%81aidma%e3%80%81aisas%e3%81%ae%e6%b3%95%e5%89%87%e3%81%8b%e3%82%89%e8%a6%8b%e3%81%9f%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3","status":"publish","type":"post","link":"https:\/\/dream-net.org\/blog\/?p=3336","title":{"rendered":"\u96c6\u5ba2\u52b9\u679c\u30a2\u30c3\u30d7\uff01AIDMA\u3001AISAS\u306e\u6cd5\u5247\u304b\u3089\u898b\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u308a\u65b9"},"content":{"rendered":"<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#AIDMAAISAS\"><span class=\"toc_number toc_depth_1\">1<\/span> \u96c6\u5ba2\u52b9\u679c\u30a2\u30c3\u30d7\uff01AIDMA\u3001AISAS\u306e\u6cd5\u5247\u304b\u3089\u898b\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u308a\u65b9<\/a><ul><li><a href=\"#Attension\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u2460Attension\uff1a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc<\/a><\/li><li><a href=\"#Interest\"><span class=\"toc_number toc_depth_2\">1.2<\/span> \u2461Interest\uff1a\u554f\u984c\u63d0\u8d77<\/a><\/li><li><a href=\"#Desire\"><span class=\"toc_number toc_depth_2\">1.3<\/span> \u2462Desire\uff1a\u30e1\u30ea\u30c3\u30c8\u306e\u63d0\u793a<\/a><\/li><li><a href=\"#CTA\"><span class=\"toc_number toc_depth_2\">1.4<\/span> \u2463CTA<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">1.5<\/span> \u2464\u5171\u6709<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 style=\"color: #134985; background: #FFFEA6; padding:5px; margin-bottom:50px\"><span id=\"AIDMAAISAS\">\u96c6\u5ba2\u52b9\u679c\u30a2\u30c3\u30d7\uff01AIDMA\u3001AISAS\u306e\u6cd5\u5247\u304b\u3089\u898b\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u308a\u65b9<\/span><\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u300cAIDMA\u306e\u6cd5\u5247\u300d\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u5ba3\u4f1d\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u30fb\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3092\uff15\u6bb5\u968e\u306b\u5206\u3051\u3066\u30e2\u30c7\u30eb\u5316\u3057\u305f\u3082\u306e\u3067\u3001\u6b21\u306e\u3088\u3046\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<ol style=\"list-style:none\">\n<li>\u2460<strong>Attension<\/strong>\uff1a\u8a8d\u77e5\u30fb\u6ce8\u610f\u2026\u30c6\u30ec\u30d3\u3084\u96d1\u8a8c\u306a\u3069\u306e\u5e83\u544a\u3092\u898b\u3066\u3001\u5546\u54c1\u3092\u77e5\u308b<\/li>\n<li>\u2461<strong>Interest<\/strong>\uff1a\u8208\u5473\u2026\u5546\u54c1\u306b\u8208\u5473\u3092\u6301\u3064<\/li>\n<li>\u2462<strong>Desire<\/strong>\uff1a\u6b32\u6c42\u2026\u307b\u3057\u3044\u3001\u8a66\u3057\u3066\u307f\u305f\u3044\u3001\u3068\u3044\u3046\u6b32\u6c42\u304c\u751f\u307e\u308c\u308b<\/li>\n<li>\u2463<strong>Memory<\/strong>\uff1a\u8a18\u61b6\u2026\u5546\u54c1\u540d\u3084\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u899a\u3048\u308b<\/li>\n<li>\u2464<strong>Action<\/strong>\uff1a\u884c\u52d5\u2026\u8cfc\u5165\u3059\u308b <\/li>\n<\/ol>\n<p>\u3053\u306eAIDMA\u3092Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u3066\u306f\u3081\u305f\u3082\u306e\u304cAISAS\u3067\u3059\u3002<\/p>\n<ol style=\"list-style:none\">\n<li>\u2460<strong>Attension<\/strong>\uff1a\u8a8d\u77e5\u30fb\u6ce8\u610f\u2026\u30c6\u30ec\u30d3\u3084\u96d1\u8a8c\uff08\u3082\u3061\u308d\u3093Web\u3082\uff09\u306a\u3069\u306e\u5e83\u544a\u3092\u898b\u3066\u3001\u5546\u54c1\u3092\u77e5\u308b<\/li>\n<li>\u2461<strong>Interest<\/strong>\uff1a\u8208\u5473\u2026\u5546\u54c1\u306b\u8208\u5473\u3092\u6301\u3064 <\/li>\n<li>\u2462<strong>Search<\/strong>\uff1a\u691c\u7d22\u2026\u5546\u54c1\u3092\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u691c\u7d22 <\/li>\n<li>\u2463<strong>Action<\/strong>\uff1a\u884c\u52d5\u2026\u8cfc\u5165\u3059\u308b<\/li>\n<li>\u2464<strong>Share<\/strong>\uff1a\u5171\u6709\u2026\u30d6\u30ed\u30b0\u3084SNS\u306a\u3069\u306b\u5546\u54c1\u3092\u4f7f\u3063\u305f\u611f\u60f3\u3092\u66f8\u304d\u3001\u60c5\u5831\u3092\u5171\u6709 <\/li>\n<\/ol>\n<p>AISAS\u3067\u306f\u3001\u300c\u5546\u54c1\u304c\u307b\u3057\u3044\u300d\u3068\u601d\u3063\u305f\u3089\u3059\u3050\u306b\u691c\u7d22\u3057\u3001\u300c\u8a18\u61b6\u300d\u3068\u3044\u3046\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u3053\u3068\u306a\u304f\u3001Web\u4e0a\u3067\u8cfc\u5165\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5546\u54c1\u8cfc\u5165\u5f8c\u306f\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4eba\u306b\u611f\u60f3\u304c\u5e83\u304c\u308b\u305f\u3081\u3001\u53e3\u30b3\u30df\u52b9\u679c\u304c\u9ad8\u307e\u308a\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306fAIDMA\u3001AISAS\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5f53\u3066\u306f\u3081\u3066\u69cb\u6210\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u30a2\u30c3\u30d7\u3059\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n  \u4e00\u822c\u7684\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u6b21\u306e\u3088\u3046\u306a\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.dream-net.org\/blog\/wp-content\/uploads\/2016\/06\/01-10.jpg\" alt=\"\" \/><\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u69cb\u6210\u3092\u305d\u306e\u307e\u307eAISAS\u306e\u6cd5\u5247\u306b\u3042\u3066\u306f\u3081\u3066\u8003\u3048\u3066\u307f\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u540c\u3058\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3001\u4e0b\u306e\u3088\u3046\u306b\uff15\u6bb5\u968e\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol style=\"list-style:none\">\n<li>\u2460\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc<\/li>\n<li> \u2461\u554f\u984c\u63d0\u8d77    <\/li>\n<li>\u2462\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30e1\u30ea\u30c3\u30c8\u306e\u63d0\u793a<\/li>\n<li> \u2463CTA\uff08\u8cfc\u5165\uff09<\/li>\n<li> \u2464\u5171\u6709 <\/li>\n<\/ol>\n<p>\u2460\u301c\u2462\u306fAIDMA\u3068\u3001\u2463\u3068\u2464\u306fAISAS\u3068\u307b\u307c\u540c\u3058\u3067\u3059\u3002<br \/>\n\u305d\u308c\u3067\u306f\u3001\u3053\u308c\u3089\uff15\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3069\u306e\u3088\u3046\u306b\u898b\u305b\u3066\u3044\u3051\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u308c\u305e\u308c\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3 style=\"color:#134985; margin-top:50px; font-weight:bold\"><span id=\"Attension\">\u2460Attension\uff1a\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc<\/span><\/h3>\n<p>\u753b\u50cf\u3068\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u610f\u3092\u5f15\u304f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u304cAttension\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u305d\u306e\u5148\u3092\u8aad\u307f\u9032\u3081\u308b\u304b\u3069\u3046\u304b\u306f\u3053\u306e\u90e8\u5206\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3002\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u6700\u3082\u5f37\u304f\u6253\u3061\u51fa\u305b\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u7279\u5fb4\u3092\u63d0\u793a\u3057\u307e\u3059\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3067\u5185\u5bb9\u3092\u5b8c\u7d50\u3055\u305b\u305a\u3001\u4e0b\u306b\u7d9a\u304f\u30c7\u30b6\u30a4\u30f3\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u5165\u308c\u3001\u76f4\u5e30\u3092\u9632\u304e\u307e\u3057\u3087\u3046\u3002\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u4e0b\u306e\u307b\u3046\u306b\u3001\u3088\u304f\u4e0b\u306b\u7d9a\u304f\u77e2\u5370\u304c\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u76ee\u7dda\u3092\u4e0b\u306b\u9001\u308b\u305f\u3081\u306e\u3057\u304b\u3051\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3 style=\"color:#134985; margin-top:50px; font-weight:bold\"><span id=\"Interest\">\u2461Interest\uff1a\u554f\u984c\u63d0\u8d77<\/span><\/h3>\n<p>\u8208\u5473\u3084\u95a2\u5fc3\u3092\u3082\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u306b\u50cd\u304d\u304b\u3051\u308b\u90e8\u5206\u3067\u3059\u3002<br \/>\n  \u300c\u3053\u3093\u306a\u60a9\u307f\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u300d\u300c\u3053\u3093\u306a\u65b9\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u300d\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n  \u4eca\u306e\u5546\u54c1\u306b\u62b1\u3048\u3066\u3044\u308b\u4e0d\u6e80\u3084\u60a9\u307f\u3092\u5177\u4f53\u7684\u306b\u6319\u3052\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3092\u30da\u30fc\u30b8\u306e\u5f53\u4e8b\u8005\u306b\u3059\u308b\u72d9\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 style=\"color:#134985; margin-top:50px; font-weight:bold\"><span id=\"Desire\">\u2462Desire\uff1a\u30e1\u30ea\u30c3\u30c8\u306e\u63d0\u793a<\/span><\/h3>\n<p>\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306a\u3089\u3067\u306f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u793a\u3057\u307e\u3059\u3002\u5546\u54c1\u306e\u7279\u5fb4\u3068\u306a\u308b\u90e8\u5206\u3067\u3059\u304c\u3001\u2461\u304b\u3089\u306e\u6d41\u308c\u306a\u306e\u3067\u3001\u2461\u3067\u6319\u3052\u305f\u4e0d\u6e80\u3084\u60a9\u307f\u3092\u89e3\u6c7a\u3059\u308b\u898b\u305b\u65b9\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3046\u3068\u306a\u305c\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u554f\u984c\u304c\u89e3\u6c7a\u3059\u308b\u306e\u304b\u3001\u6570\u5024\u3084\u30c7\u30fc\u30bf\u306a\u3069\u3092\u4ea4\u3048\u306a\u304c\u3089\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<br \/>\n  \u3055\u3089\u306b\u3001\u304a\u5ba2\u69d8\u306e\u58f0\u3084\u5165\u8cde\u306e\u5b9f\u7e3e\u306a\u3069\u3092\u793a\u3059\u3053\u3068\u3067\u4fe1\u983c\u5ea6\u3068\u8aac\u5f97\u529b\u304c\u5897\u3057\u307e\u3059\u3002\u300c\u304a\u5ba2\u69d8\u3068\u306e\u304a\u7d04\u675f\u300d\u3067\u5b89\u5fc3\u611f\u3092\u51fa\u3057\u305f\u308a\u3001\u5546\u54c1\u306b\u3088\u3063\u3066\u306f\u3001CSR\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 style=\"color:#134985; margin-top:50px; font-weight:bold\"><span id=\"CTA\">\u2463CTA<\/span><\/h3>\n<p>\u8cfc\u5165\u3084\u304a\u554f\u5408\u305b\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u3052\u307e\u3059\u3002<br \/>\n  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id=\"i\">\u2464\u5171\u6709<\/span><\/h3>\n<p>\u30ec\u30d3\u30e5\u30fc\u3092\u66f8\u3044\u3066\u304f\u308c\u305f\u4eba\u306b\u306f\u5272\u5f15\u3084\u30d7\u30ec\u30bc\u30f3\u30c8\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u3064\u3051\u308b\u306a\u3069\u3001\u5de5\u592b\u6b21\u7b2c\u3067\u30b7\u30a7\u30a2\u6570\u306f\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p style=\"margin-top: 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