{"id":3555,"date":"2017-02-01T12:02:29","date_gmt":"2017-02-01T03:02:29","guid":{"rendered":"http:\/\/www.dream-net.org\/blog\/?p=3555"},"modified":"2017-08-17T21:17:40","modified_gmt":"2017-08-17T12:17:40","slug":"post-3555","status":"publish","type":"post","link":"https:\/\/dream-net.org\/blog\/?p=3555","title":{"rendered":"DSP\u5e83\u544a\u3068\u306f"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.dream-net.org\/blog\/wp-content\/uploads\/2017\/02\/01.jpg\" alt=\"\" \/><\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u696d\u754c\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u304cDSP\u5e83\u544a\u3002\u3057\u304b\u3057\u3001DSP\u5e83\u544a\u304c\u5e83\u544a\u67a0\u3084\u5a92\u4f53\u306e\u4e00\u7a2e\u3060\u3068\u610f\u5916\u3068\u52d8\u9055\u3044\u3057\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3053\u3067\u3001DSP\u5e83\u544aDSP\u5e83\u544a\u306e\u57fa\u672c\u7684\u306a\u77e5\u8b58\u3084\u305d\u306e\u7279\u5fb4\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#DSP\"><span class=\"toc_number toc_depth_1\">1<\/span> DSP\u3068\u306f<\/a><\/li><li><a href=\"#Ad_Exchange\"><span class=\"toc_number toc_depth_1\">2<\/span> \u203bAd Exchange\u3068\u306f<\/a><\/li><li><a href=\"#SSP\"><span class=\"toc_number toc_depth_1\">3<\/span> \u203bSSP\u3068\u306f<\/a><\/li><li><a href=\"#DSP-2\"><span class=\"toc_number toc_depth_1\">4<\/span> DSP\u5e83\u544a\u306e\u3057\u304f\u307f<\/a><\/li><li><a href=\"#DSP-3\"><span class=\"toc_number toc_depth_1\">5<\/span> DSP\u5e83\u544a\u914d\u4fe1\u306e\u6d41\u308c<\/a><\/li><li><a href=\"#DSP-4\"><span class=\"toc_number toc_depth_1\">6<\/span> DSP\u306e\u8ab2\u91d1\u65b9\u5f0f<\/a><\/li><li><a href=\"#DSP-5\"><span class=\"toc_number toc_depth_1\">7<\/span> DSP\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li><a href=\"#1\"><span class=\"toc_number toc_depth_1\">8<\/span> 1\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u305f\u5e83\u544a\u914d\u4fe1\u304c\u9ad8\u3044\u7cbe\u5ea6\u3067\u884c\u3048\u308b<\/a><\/li><li><a href=\"#2\"><span class=\"toc_number toc_depth_1\">9<\/span> 2\u3001\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u3067\u304d\u308b<\/a><\/li><li><a href=\"#3\"><span class=\"toc_number toc_depth_1\">10<\/span> 3\u3001\u5e83\u544a\u62c5\u5f53\u306e\u52b4\u529b\u304c\u6e1b\u308b<\/a><\/li><li><a href=\"#i\"><span class=\"toc_number toc_depth_1\">11<\/span> \u203b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3068\u306f<\/a><\/li><\/ul><\/div>\n<h2 style=\"color: #134985; background: #FFFEA6; padding:5px; margin-bottom:50px\"><span id=\"DSP\">DSP\u3068\u306f<\/span><\/h2>\n<p>DSP\u3068\u306f\u3001Demand-Side Platform(\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0)\u306e\u7565\u3067\u3001\u5e83\u544a\u914d\u4fe1\u306e\u52b9\u7387\u3068\u52b9\u679c\u3092\u6700\u9069\u5316\u3059\u308b\u30c4\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u4e3b\u306e\u8a2d\u5b9a\u3057\u305f\u4e88\u7b97\u3084\u76ee\u6a19\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u3069\u306e\u6761\u4ef6\u3092\u5143\u306b\u3001\u81ea\u52d5\u3067\u5e83\u544a\u67a0\u306e\u8cb7\u3044\u4ed8\u3051\u304b\u3089\u914d\u4fe1\u3001\u5206\u6790\u30fb\u30ec\u30dd\u30fc\u30c8\u307e\u3067\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3057\u307e\u3059\u3002\u8907\u6570\u306eAd Exchange\uff08\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\uff09\u3084\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3084\u308a\u3068\u308a\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u7387\u306e\u826f\u3044\u5e83\u544a\u914d\u4fe1\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.dream-net.org\/blog\/wp-content\/uploads\/2017\/02\/02.jpg\" alt=\"\" \/><\/p>\n<h2 style=\"color:#134985; margin-top:70px; font-weight:bold\"><span id=\"Ad_Exchange\">\u203bAd Exchange\u3068\u306f<\/span><\/h2>\n<p>Ad Exchange\u3068\u306f\u3001\u5e83\u544a\u67a0\u30921\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u3067\u58f2\u8cb7\u3067\u304d\u308b\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<h2 style=\"color:#134985; margin-top:70px; font-weight:bold\"><span id=\"SSP\">\u203bSSP\u3068\u306f<\/span><\/h2>\n<p>Supply-Side Platform(\u30b5\u30d7\u30e9\u30a4\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0)\u306e\u7565\u3002\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3084\u5e83\u544a\u67a0\u306e\u60c5\u5831\u3092\u4e00\u62ec\u7ba1\u7406\u3057\u3001\u5e83\u544a\u4e3b\u306e\u4e2d\u3067\u4e00\u756a\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u5e83\u544a\u3092\u81ea\u52d5\u3067\u9078\u629e\u3057\u3066\u914d\u4fe1\u3059\u308b\u5229\u76ca\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002<\/p>\n<h2 style=\"color: #134985; background: #FFFEA6; padding:5px; margin-bottom:50px\"><span id=\"DSP-2\">DSP\u5e83\u544a\u306e\u3057\u304f\u307f<\/span><\/h2>\n<p>DSP\u306f\u3001RTB\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002RTB\u3068\u306f\u3001Real Time Bidding\u306e\u7565\u3067\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5165\u672d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<br \/>\n\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3059\u308b\u3054\u3068\u306b\u5165\u672d\u304c\u884c\u308f\u308c\u3001\u6700\u3082\u9ad8\u3044\u4fa1\u683c\u3092\u5165\u672d\u3057\u305f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5e83\u544a\u51fa\u7a3f\u6570\u3068\u5e83\u544a\u67a0\u3001\u3064\u307e\u308a\u9700\u8981\u3068\u4f9b\u7d66\u306e\u30d0\u30e9\u30f3\u30b9\u306b\u3088\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5e83\u544a\u67a0\u306e\u5165\u672d\u5358\u4fa1\u304c\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n<h2 style=\"color:#134985; margin-top:70px; font-weight:bold\"><span id=\"DSP-3\">DSP\u5e83\u544a\u914d\u4fe1\u306e\u6d41\u308c<\/span><\/h2>\n<p><img decoding=\"async\" src=\"http:\/\/www.dream-net.org\/blog\/wp-content\/uploads\/2017\/02\/03.jpg\" alt=\"\" \/><\/p>\n<p>\u307e\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u6a5f\u4f1a\u304c\u767a\u751f\u3059\u308b\u3068\u3001\u5e83\u544a\u5a92\u4f53\u304b\u3089\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u767a\u751f\u60c5\u5831\u304cSSP\u306b\u5c4a\u304d\u307e\u3059\u3002<br \/>\nSSP\u306f\u3001\u63d0\u643aDSP\u306b\u5bfe\u3057\u3066\u5165\u672d\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002<br \/>\nDSP\u306f\u3001\u305d\u308c\u304c\u5e83\u544a\u4e3b\u306e\u5e0c\u671b\u306b\u5408\u81f4\u3059\u308b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u3042\u308b\u5834\u5408\u3001\u5e0c\u671b\u91d1\u984d\u3092\u5165\u672d\u3057\u307e\u3059\u3002\u3059\u308b\u3068\u3001DSP\u306e\u5e83\u544a\u4e3b\u9593\u3067\u6700\u9ad8\u5165\u672d\u984d\u3092\u63d0\u793a\u3057\u305f\u5e83\u544a\u4e3b\u3092\u9078\u5b9a\u3057\u3001\u305d\u306e\u60c5\u5831\u3092SSP\u306b\u8fd4\u3057\u307e\u3059\u3002SSP\u306f\u3001\u6700\u9ad8\u5165\u672d\u984d\u3092\u63d0\u793a\u3057\u305fDSP\u3092\u9078\u5b9a\u3057\u3001\u5e83\u544a\u5a92\u4f53\u306b\u5e83\u544a\u60c5\u5831\u3092\u9001\u4fe1\u3001\u5e83\u544a\u304c\u914d\u4fe1\u3055\u308c\u308b\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u4e00\u9023\u306e\u53d6\u5f15\u306f\u3001\u308f\u305a\u304b0.1\u79d2\u4ee5\u5185\u306b\u884c\u308f\u308c\u307e\u3059\u3002\n<\/p>\n<h2 style=\"color: #134985; background: #FFFEA6; padding:5px; margin-bottom:50px\"><span id=\"DSP-4\">DSP\u306e\u8ab2\u91d1\u65b9\u5f0f<\/span><\/h2>\n<p>\u8ab2\u91d1\u65b9\u5f0f\u306f\u3001DSP\u306e\u63d0\u4f9b\u4e8b\u696d\u8005\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u57fa\u672c\u7684\u306b\u306f\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f31000\u56de\u3042\u305f\u308a\u306e\u6599\u91d1\u3092\u5fb4\u53ce\u3059\u308bCPM\u8ab2\u91d1\u3067\u3059\u3002<\/p>\n<h2 style=\"color: #134985; background: #FFFEA6; padding:5px; margin-bottom:50px\"><span id=\"DSP-5\">DSP\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n<h2 style=\"color:#134985; margin-top:70px; font-weight:bold\"><span id=\"1\">1\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u305f\u5e83\u544a\u914d\u4fe1\u304c\u9ad8\u3044\u7cbe\u5ea6\u3067\u884c\u3048\u308b<\/span><\/h2>\n<p>DSP\u5e83\u544a\u306e\u914d\u4fe1\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30b5\u30a4\u30c8\u4e0a\u306e\u5e83\u544a\u67a0\u306b\u51fa\u7a3f\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u5c65\u6b74\u3084\u884c\u52d5\u5c65\u6b74\u3001\u6027\u5225\u3001\u5e74\u9f62\u3001\u5730\u57df\u306a\u3069\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u5e83\u544a\u52b9\u679c\u306e\u9ad8\u3044\u5834\u5408\u306b\u914d\u4fe1\u3059\u308b\u4ed5\u7d44\u307f\u306a\u306e\u3067\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 style=\"color:#134985; margin-top:70px; font-weight:bold\"><span id=\"2\">2\u3001\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u3067\u304d\u308b<\/span><\/h2>\n<p>DSP\u3067\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3057\u305f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u3084\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3001\u5a92\u4f53\u306e\u7a2e\u985e\u3001\u6642\u9593\u5e2f\u306a\u3069\u3001\u7d30\u304b\u306b\u5206\u6790\u3092\u884c\u3044\u3001\u6700\u9069\u5316\u3092\u56f3\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u4eba\u9593\u304c\u624b\u4f5c\u696d\u3067\u884c\u3046\u3088\u308a\u3082\u3088\u308a\u9ad8\u5ea6\u306b\u3001\u591a\u5143\u7684\u306b\u5206\u6790\u304c\u884c\u3048\u308b\u305f\u3081\u3001\u3088\u308a\u52b9\u7387\u7684\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 style=\"color:#134985; margin-top:70px; font-weight:bold\"><span id=\"3\">3\u3001\u5e83\u544a\u62c5\u5f53\u306e\u52b4\u529b\u304c\u6e1b\u308b<\/span><\/h2>\n<p>1\u914d\u4fe1\u3054\u3068\u306b\u6700\u9069\u306a\u5e83\u544a\u3092\u81ea\u52d5\u914d\u4fe1\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u914d\u4fe1\u306e\u7ba1\u7406\u3084\u5206\u6790\u3001\u52b9\u679c\u6539\u5584\u306e\u624b\u9593\u304c\u5927\u5e45\u306b\u7701\u7565\u3067\u304d\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u81ea\u52d5\u5316\u3067\u304d\u306a\u3044\u7d30\u304b\u306a\u5224\u65ad\u306f\u62c5\u5f53\u8005\u304c\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5e83\u544a\u306e\u9078\u5b9a\u3084\u52b9\u679c\u6e2c\u5b9a\u306b\u5272\u3044\u3066\u3044\u305f\u6642\u9593\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n<h2 style=\"color:#134985; 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